About Achdut

The Achdut Postcard Project was born on a seesaw between desperation and hope. It features the works of seven proud Zionist Jewish artists grappling with a world too often intent on silencing them. In the face of these calls for erasure, we’ve grabbed onto our bullhorns insisting to be heard, not because we have one voice, but precisely because we have many, and we know, even when it doesn’t feel that way, that so do you.

In a time where hating Israel is fashionable, when parroting venomous propaganda earns you a seat at the table, where plastered placards bury reason beneath slogans, where these slogans become chants, and these chants become marches, and these marches thrust millions of fists in the air demanding our destruction — it is understandable to want to hide. But if hiding is the action which brings safety, then there is something terribly wrong with the premise. In the days and weeks and now months after October 7th, Jews worldwide have greeted one another with a simple single phrase: “Am Yisrael Chai,” the people of Israel live. Sheer existence… what a thing to have to state, and yet for us, a cause to celebrate.

These postcards are living signs of this celebration. They carry messages of true diversity and thought, of many voices coming together to welcome you in and ensure you a place. Whether you choose to add your own message, or you’ve received one from someone else, they are a testament to a kind of fortitude; proof from a time that feels hopeless, but in which there is neither time nor luxury to lose hope. Am Yisrael Chai, because we learned the hard way that existence is not a guarantee, and that threat does not end with us. Chai, because life is too luminous to hide, no matter how dark the world around.

This article inspired the name behind our collaboration and this project.